Von Dutch

Q:  What is the name of a Charlie XCX song, and also the brand covered on these photos?

A: Von Dutch

In the early 2000s, Von Dutch emerged as a fashion powerhouse, renowned for its iconic trucker hats and edgy streetwear. Founded posthumously in honour of artist Kenny Howard, aka "Von Dutch," the brand gained prominence under French designer Christian Audigier's direction. Celebrities like Paris Hilton, Britney Spears, and Ashton Kutcher popularized its bold aesthetic, making it a staple of Y2K fashion. However, internal conflicts and overexposure led to its decline by the 2010s.

Fast forward to 2024, Charli XCX reignited interest in the brand with her single "Von Dutch," the lead track from her sixth studio album, Brat. The song, characterized by its pulsating beats and assertive lyrics, serves as a nod to early 2000s culture and a declaration of unapologetic confidence. The accompanying music video, set in Paris's Charles de Gaulle Airport, further amplifies its nostalgic yet contemporary vibe YouTube.

Charli's embrace of Von Dutch not only pays homage to a bygone era but also contributes to the brand's resurgence. With modern celebrities like Bella Hadid and Kendall Jenner donning its apparel, Von Dutch is experiencing a revival, blending its rebellious roots with today's fashion sensibilities.

This intersection of music and fashion underscores the cyclical nature of trends and the enduring appeal of bold self-expression.